Existing Information (Secondary Research)

Before conducting a survey (primary market research), consider the following possible sources of existing information about your population of interest:
- Past market research surveys
- Other surveys
- Census information
- Information obtained through or available from workshops, conferences, meetings
- Information obtained through or available from Federal Advisory Committee Act (FACA) Groups
- Past focus group reports
- Publications
- Information held by your colleagues
- Verbal feedback
- Information on the Internet
Customer Research |
Customer Research Basics |
Getting Started | OMB Survey Policy
For more information, contact: Karen Wood