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SAFRR - Science Application for Risk Reduction

"The First Sue Nami"


SAFRR asked students at the Designmatters program at Art Center College of Design to develop a trio of videos, each a 1-minute public service announcement to increase tsunami awareness among 18-34 year olds. Studies show that this age group is difficult to reach by conventional preparedness messaging - but worth the effort, because they are more likely than most other age groups to take action, once reached. SAFRR brought in experts from natural and behavioral sciences, emergency management, education, and public health to brief the students about tsunami issues, and work with the class to ensure accurate scientific content.

"The First Sue Nami" is the first of the three videos. Staged as a live-action cartoon, it has a southern California backdrop and focuses on how to know a tsunami may be coming, and what to do about it. The link below will take you to the rough cut of "The First Sue Nami". After gathering review comments, the movie will be undergo revisions and be finalized in January, 2014.

Work on the second video begins in 2014 and will focus on boat and maritime issues, with a backdrop of the Pacific Northwest. Also in 2014, Liesel Ritchie at the Natural Hazards Center, Boulder, will lead an evaluation of the effectiveness of the videos in reaching the target audience and compared to more conventional tsunami messaging products.

Videos available online:

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Page Last Modified: Thursday, March 13, 2014