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Why is there so much color variation among the Landsat browse images?

A custom color stretch is performed on the images, based on individual scene content. Scenes from within the same area and/or acquisition date might vary in band content (due to differences such as cloud content or ground moisture). This differing content will cause variation in the results of the color stretch.  

Pixelation is an artifact of the browse generation process and is common for scenes that are located over flat, low-contrast areas, such as water, sand and snow. The actual data will not appear this way.

Memory Effect (ME) is an artifact that can be observed as alternating lighter and darker scans. At various times, ME has been known as "banding" or "bright target recovery". ME is typically seen in imagery from bands 1-4, over large areas following a significant transition in radiant intensity such as at a cloud/desert or snow/water boundary.

Other banding and striping issues are described in Landsat Known Issues.