Valuing wildlife sightings at the species-wide and individual animal levels: An approach and application to bear viewing in Yellowstone National Park

Wildlife viewing is a popular recreation activity in parks and protected areas around the world, yet information on the nonmarket value that visitors derive from viewing specific species, and how that value is affected by small-scale population changes, is lacking. We devised an approach to fill the gap. First, we applied the travel cost method to obtain the value of a wildlife viewing trip. Next, we estimated a value per animal sighting, which we aggregated by the number of visitors who experienced and valued a sighting. Finally, we incorporated the probability of viewing an animal to determine an individual animal’s contribution to sighting value, which varies by species type, visibility, and seasonality. We examined bear viewing in Yellowstone National Park. For grizzly and black bears, respectively, per-sighting values are \$16 and \$14, aggregate annual sighting values are \$6.9 and \$9.7 million, and annual per-bear viewing values are \$46,000 and \$15,000.