David Fulton, PhD

We introduced a multilevel model of value shift to describe the changing social context of wildlife conservation. Our model depicts how cultural-level processes driven by modernization (e.g., increased wealth, education, and urbanization) affect changes in individual-level cognition that prompt a shift from domination to mutualism wildlife values. Domination values promote beliefs that...

Outdoor recreation facilitates important connections to nature and wildlife but is perceived differently across population segments. As such, we expected that current and past socio-demographic characteristics of individuals would influence intention to participate in outdoor recreation. We solicited 5,000 U.S. residents. (n = 1,030, 23% response) to describe their perceptions of hunting...

Marketing research methods could enhance understanding of hunter satisfaction, a key metric for state wildlife management agencies. We use three marketing research approaches—revised importance-performance, importance-grid, and penalty-reward-contrast analysis—to examine the determinants of waterfowl hunter satisfaction. These methods have seen limited application in research on hunting...

Managing recreational fisheries in lake-rich landscapes with diverse fish communities and anglers alike presents a social and biological challenge for managers. Understanding angler preferences is central to navigating these challenges and can aid in predicting shifts in angler behavior in response to management actions or changing fish populations. Species-specific angler surveys do not

We present methods derived from customer satisfaction research that clarify factors influential to the satisfaction of recreation participants. We conducted mail surveys of Minnesota wild turkey hunters to explore differences between the explicit (i.e., stated) and implicit (i.e., derived from the relationship to satisfaction) importance of recreation experience preferences. Revised...

In 2012, Minnesota’s first-ever regulated wolf hunting and trapping season occurred. Research has suggested that beliefs about risks and benefits associated with carnivores affect their acceptance. Using results from a 2013 mail survey of hunters and trappers who participated in the season, we employed mediation analysis to examine how risk- and benefit-based beliefs influenced the...

Bovine tuberculosis (bTB) is an infectious, zoonotic disease caused by Mycobacterium bovis that can spread between domestic and wild animals, as well as to humans. The disease is characterized by the progressive development of lesions that compromise the victim's lungs and lymph system. The disease was first identified in northwest Minnesota in both cattle and white-tailed deer...

Resource managers benefit from knowledge of angler support for fisheries management strategies. Factors including angler values (protection, utilitarian, and dominance), involvement (attraction, centrality, social, identity affirmation, and expression), catch-related motivations (catching some, many, and big fish, and keeping fish), satisfaction, agency trust, and demographics may relate...

White-tailed deer (Odocoileus virginianus) have important socioeconomic and ecological impacts in the United States. Hunting is considered to be important for the effective management of deer and relies on access to privately owned lands. In 2013, we surveyed nonindustrial private landowners in southeast Minnesota and created two logit models to examine factors that impact landowners’...

The North American Waterfowl Management Plan (NAWMP) has established a model for wildlife conservation planning over the last 3 decades. Management at a continental scale, leveraged funding, regional partnerships, and a strong science basis have been notable features. Periodic updates to the NAWMP occurred since implementation in 1986; however, a fundamental revision was accomplished in...

Although research has advanced methods for clarifying factors that relate to customer satisfaction, they have not been embraced by leisure researchers. Using results from a survey of wild turkey hunters, we applied traditional and revised importance-performance (IPA/RIPA), importance-grid analysis (IGA), and penalty-reward-contrast analysis (PRCA) to examine how activity-specific factors

Recreational turkey hunting exemplifies the interdisciplinary nature of modern wildlife management. Turkey populations in Minnesota have reached social or biological carrying capacities in many areas, and changes to turkey hunting regulations have been proposed by stakeholders and wildlife managers. This study employed discrete stated choice modeling to enhance understanding of turkey...