Ecosystem services are at a crossroad. The natural capital needed to produce them is diminishing (Millennium Ecosystem Assessment, 2005). At the same time, the science relating to their identification, production, and valuation is advancing. Examples of ecosystem services applications are abundant in the literature. In addition, the concept of ecosystem services and its applications are attracting attention and are becoming more visible. The concept of ecosystem services, however, is still not routinely applied to many natural resource management decisions.