Estimating earthquake potential

The hazards to life and property from earthquakes can be minimized in three ways. First, structures can be designed and built to resist the effects of earthquakes. Second, the location of structures and human activities can be chosen to avoid or to limit the use of areas known to be subject to serious earthquake hazards. Third, preparations for an earthquake in response to a prediction or warning can reduce the loss of life and damage to property as well as promote a rapid recovery from the disaster. The success of the first two strategies, earthquake engineering and land use planning, depends on being able to reliably estimate the earthquake potential. The key considerations in defining the potential of a region are the location, size, and character of future earthquakes and frequency of their occurrence. Both historic seismicity of the region and the geologic record are considered in evaluating earthquake potential.