Pathways to strategic communication for biodiversity conservation: Response to “Hearing ourselves (and acting in consequence): A commentary on Bekessy et al. from a bird-handling environmental education perspective”

Central to discussions about the merits of ecosystem services as a communication strategy is the degree to which it represents a strategic and effective approach to advance biodiversity conservation. There is increasing recognition that many conservation communication efforts can be more strategic (e.g. Kusmanoff et al. 2016).