Inception of a new journal in herpetology is a rare event. The first discussion of developing a journal with an emphasis on natural history and conservation occurred among a subset of us (McCallum, others), while at the 2005 joint annual meeting of the SSAR/HL/ASIH in Tampa, Florida. Some of the initial questions we posed for a new herpetological journal were as follows: (1) is there a need; (2) audience; and (3) support? If any one of these did not exist, then the concept should be abandoned or modified. We critically examined these questions through discussions with many individuals and informal surveys performed on the Partners in Amphibian and Reptile Conservation (PARC) listserver (parc@listserv.uga.edu) and other forums. Early on, it was obvious to us that there was strong demand for an outlet serving natural history, field ecology and conservation studies, especially descriptive investigations and management case studies that appeared to lack a home in other journals. The road traveled since those discussions has been fast paced, culminating in this 2006 launch of Herpetological Conservation and Biology (HCB).
