A Survey to Quantify the Social Value of Ecological Restoration and a Restoration Economy

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A questionnaire was developed that prioritizes values influencing social behavior and consumer choice associated with ecological restoration activities in SE Arizona. The goal is to systematically quantify community preferences about the environment in the context of economic demand, so they can be incorporated into local watershed management decisions.

Data will also be used in "SolVES", a USGS public-domain tool, to facilitate discussions regarding the tradeoffs among different ecosystem services in a variety of physical and social contexts. This will be presented March 29-30, 2017, at the Santa Cruz River Research Days in Tucson, Ariz.