We have developed methods to determine the visible (VIS) to near-infrared (NIR) spectral properties of thalli and epiphytes of bloom-forming and green macrophyte Ulva curvata in back-barrier lagoons in Virginia, USA. A 2% increase in NIR thalli reflectance from winter to summer (ca. 9.5%) matched the drop in summer NIR transmittance (ca. 90%). In contrast, summer and winter VIS reflectance (reaching 6%) were nearly identical while winter transmittance (ca. 85%) was 10–20% higher. NIR absorption remained at 5% but VIS absorption increased by 10–20% from winter to summer. Replicate consistency substantiated the high transmittance difference indicating thallus composition changed from summer to winter. Epiphytes increased thallus reflectance (